Seth Godin is an entrepreneur and author who has been writing for over ten years. His bestselling works include Linchpin, Tribes, The Dip, and Purple Cow.
He has also created a popular blog that is read by tens of thousands of people around the globe. As an inductee into the Marketing Hall of Fame, his ideas on post-industrial revolution leadership, quitting, and ideas spread have had an immense impact on many entrepreneurs. He is renowned for his groundbreaking thoughts on innovation, post-industrial revolution leadership, quitting habits, changing everything – these ideas truly define him!
His latest book, Poke the Box: How to Break Through and Win in a New Marketplace (which just released), has already garnered widespread acclaim and earned numerous five-star reviews.
On his blog, he shares his opinions on business and life. He writes about entrepreneurship, marketing, as well as his personal experiences.
His mission is to assist others in realizing their goals and dreams through sound advice. He excels at making complex concepts understandable and straightforward.
Godin has achieved great success, yet not without faults. At times, he presents complex concepts in an incomprehensible manner that makes reading them a chore.
He often fails to offer practical advice that would enable readers to apply his ideas to their businesses.
His book titles such as Purple Cow: Transform Your Business by Being Remarkable and All Marketers Are Liars have received mixed reviews due to a lack of substance and value.
The book does not extensively explain some of its concepts, instead relying on examples to demonstrate how to apply them.
Godin’s other books are more in-depth and explain complex topics clearly. He has authored 19 bestselling novels that have been translated into 35 languages.
He is the creator of both altMBA and The Marketing Seminar, online workshops that have profoundly impacted thousands of lives.
His work has been featured in over a dozen countries and his blog is one of the most read around. He’s spoken at numerous conferences and appeared on multiple TV shows.
His career has seen him launch several businesses, such as Yoyodyne (computer-generated ads for radio stations and record labels); Squidoo (an online platform that lets users create hubs on various topics); and KeppieMedia (which publishes his own books).
His unconventional philosophy can also be seen in his concept of permission marketing, which involves alerting your customers before you do something. He likens this to dating where one must inform someone before beginning a relationship with them.
He advocates for a shift away from interruptive marketing and toward permission marketing. This means letting potential customers know your plans and what to expect from you before you get started.
